AMIRI


Amiri Pop-up store


  • Client: Soho Middle East
  • Location: Dubai - Mall of the Emirates
  • Descriptions: AMIRI is a modern luxury brand that incorporates elements of California lifestyle and American Rock n'​ Roll. Established in 2014 by Mike Amiri, the luxury menswear and womenswear brand, AMIRI, marries refined craftsmanship with the glamor of LA's authentic skate and street culture. We at BMS were able to introduce the first ever pop-up store for the brand in the Middle East region due to its partnership with the luxury retail brand Soho Middle East. The module was located in the Mall of the Emirates and was completed in only 14 days.
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